Review of our advertising services
Earlier on this week I had read an article describing how Google has recently started dropping websites PR due to paid links being located in the websites yet Google themselves offer pay for link services. Right off the bat that hits a nerve with me. So then I started to wonder why do they have such an issue with this? I’ll tell you the only reason I could see is money. The more sites that run their own advertising campaigns the less money for Google and in an event like this we all would get the idea that they want a monopoly and would ultimately phase every one of us out if they had their way about it.
So now with thinking about this and the ramifications that will come with it we take a look at our own advertising methods. We ourselves run our own advertising campaigns and we do sell links and other space on our websites. The reason we handle most of our advertising in house as we do is this.
How many times have you gone to a website and found that they have advertising running on it and low and behold guess what that advertising on your (family oriented) website is showing. Viagra!!! Or some form of adult content that believe it or not is against the TOS of the advertising agency in the first place yet the ads still show. This is not entirely the fault of the advertising services since the good ones do offer an adult filter, which however never really works either.
So now with all these issues with using Google and other services like theirs we have had to drastically limit what shows with the adult filters and even had to remove some advertising agencies advertisements altogether. So now what do we do with all the negative results and loss in revenues? Simple we sell our own advertising. We offer it for less than it is worth ultimately giving the advertiser a huge deal since we eliminate the middle man and price our links below their worth.
And now you may wonder what is the point? That is simple.
A: We get to monitor specifically who is or is not allowed to run advertising on our website making the ads that do show much more relevant than they would be using a 3rd party.
B: We get an accurate record of what ads were clicked. This is serious here. According to our records for clicks on ads there are ad services that owe us a heck of allot more than they have record of or plan to make payouts for.
C: We control the look of the ads therefore we are able to stop them from breaking our pages layout and causing validation errors.
Now after reviewing why we handle the majority of our advertising in house and not finding any issue with it since it is no different than an advertising block purchased in a newspaper which the biggest ads or the ones in higher read areas cost more then the ones that are read less or in the back of the newspaper we made the decision to continue with our methods as they have been and worked for us and if Google and or any other search engines have an issue with this may they be forewarned. Stop while you are ahead or suffer the consequences. We the people of the web are what made you and we can break you in less time then it took you to get where you are now! Oooooh, sounds like a threat… Well it is not, it is a solid promise. At this point we do not really even give two cents about pr or traffic ranking. That is all made up nonsense anyway. We have been receiving a minimum of over 1000 viewers for a slow month on Asylum-ET alone and the majority are not coming from any of the big search engines anyway. Instead they come from online communities that send us traffic that want to find us.
Just the same though after taking a look at this and then going to Google to read their page about pr and then also noticing that our pr has not dropped but instead spiked up not only on this website but 3 others as well which we use the same methods on, I think it is safe to say that the person(s) who wrote the article where way off base and yes their website may have lost some pr but it had nothing to do with selling links directly.
What is very well likely though is that it could have had something to do with just whom these links were sold to so I recommend doing as we do and do not just sell links to anyone. You should only offer them to those who have relevant content and purpose. I mean seriously this is our whole purpose for being here at Asylum-ET.
We are working to give viewers a place they can come and find entertainment related items such as bands or djs so unlike some of our competitors who have a dui lawyer link right next to your entertainment businesses listing we have entertainment related listings only. Also by being selective of who you allow listings to the value of your listings goes up because they are not diluted with irrelevant garbage.
